Almo Mitchell


I help solve complex problems in a fast, collaborative and iterative way by adopting methods from Lean UX and Google's Design Sprint.


  • Identify people's problems and define common trends
  • Understand why they're are having problems
  • Find out what is required to solve their problems
  • Establish any limitations


  • Ideate based on the requirements and limitations
  • Assume possible solutions that can later be tested
  • Build prototypes that mimic real experiences
  • Do just enough to quickly measure and learn


  • Test the biggest assumptions first
  • Determine if the solution solved their problems
  • Understand why the solution succeeded or failed
  • Identify the essential components for a solution
  • Ensure the essentials are within our limits


Maximum output
Collaborative teamwork
Working in teams utilises skills from a variety of departments, meaning we can better solve complex problems. Learning together puts less emphasis on documentation and more focus on building better solutions.
Failing is not failure. The quicker we can disprove the wrong design, the closer we get to building the right solution. Reacting to change can significantly reduce investment of time and money into bad ideas.
Embracing feedback
Honest and direct feedback is essential for getting the best out of people and the most from a project. A candid approach quickly builds empathy for a user and your team.


Good design
Has a useful purpose and is solving a real problem.
Build trust through transparency and show only what the product does, no more.
Less, but better. Strip away everything and keep only the essential.
Tasks are completed without the need for additional explanation.
Continuously disrupt the established through new thinking, methods and ideas.
Built and maintained without causing unnecessary social or environmental harm.
Accessible to a global audience with a sense of personalisation.
Made to last and isn't used as a throw away item.
A modular approach, where artefacts can be reused and built on top of each other in order to grow.